Jihawg Ammo, the
company started by Brendon and Julie Hill of Coer D’Alene, Idaho, sells boxes
of gun cartridges that are made with pork products and advertised as being a
deterrent to potential terrorists who may not eat pork because of their
religious beliefs.
“With
Jihawg Ammo, you don’t just kill an Islamist terrorist, you also send him to
hell,” the company
said in a press release earlier this month. “That
should give would-be martyrs something to think about before they launch an
attack. If it ever becomes necessary to defend yourself and those around you
our ammo works on two levels.”
Brendon Hill, who developed the technology for the
cartridges with his wife, said that the idea behind the ammunition was that if
a devout Muslim were thinking of carrying out a terrorist attack, they might be
deterred by knowing they could be shot with bullets covered in pork, a
religiously forbidden food.
He is not promoting violence toward Muslims, he
insisted. In fact, the company also makes apparel promoting “Peace Through
Pork.”
Brendon said that he and his wife started the
company as a tongue-in-cheek way to stand up to radical Islamic terrorists.
“We’re
having some fun with it,” Hill
said. “There’s something to be said about
using sarcasm to reveal truth about something that is false or a lie, and we’re
focusing on the absolute lie they tell that murdering people is good.”
“We
realize we’ve hit an emotional thread, and I’d loosely define this as a
red-state/blue-state issue,” Hill added. “That’s where our
customers are coming from and in that demographic, our product is a way to push
back against political correctness. It’s the proverbial middle finger back to
political correctness.”
Ibrahim Hooper, spokesman for the Council on
American-Islamic Relations, said the Hills were trying to exploit Muslims for
their own profit.
“This is
just one of many individuals and companies who seek to make a quick buck
exploiting the growing Islamaphobia in our society,” Hooper said. “We’re
not motivated by giving them free publicity they so desperately seek. That’s
their intention — to get people upset so that they talk about it and they make
money.”
“If somebody
did actually use one of these bullets to target a Muslim,” he added, “I
am sure that a hate crime enhancement would fit.”
The Hills came up with the idea while camping with
friends and talking about the “Ground Zero Mosque,” the name given by opponents
to an Islamic cultural center in New York City that was going to open near the
World Trade Center site.
They were angry over the center and what Hill
called “a wave of radical Islam
perpetuating from the Middle East to Europe to here.”
Brendon Hill said his wife, stay-at-home mom Julie,
came up with the idea and the name.
Brendon, who used to work for the NRA as a
fundraiser, said he drew on his undergraduate science degree and tinkered with
the formula for making the ammunition, figuring out how to add pork products to
the paint on gun cartridges while ensuring that the paint still works.
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